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What is a «behavioral factor» and what is it eating with? All very simple, search engines take into account the various factors of staying users on your site. The following factors are taken into account:

 — Time of stay on the site;

 — Depth of site browsing;

 — Number of pages viewed;

 — Page load speed.

It should also be understood that for different queries and different types of pages, these factors may be quite different, that is, for some pages, the time of stay may be optimal for 1 minute, and for the other 10. Many beginners from the SEA optimization raises the logical question of how to improve «behavioral factors»? It is required that: the site downloaded quickly, were on the page link (for example, articles of similar topics), information should be interesting, logically well-formatted, very well when using graphic elements or video. It is very important to pay attention to the «usability» of the site (usability — ease of use), because the user will not spend much time to find the information he needs, basically it's just a few clicks. Therefore, the placement of navigation and other elements on the page should be made as simple and clear as possible. No less important is the internal SEO site optimization

Namely:

 — Created and submitted to the search engines required sitemap;;

 — All metadata are written; (how to fill out a meta tag read in the previous entry);

 — Internal page redirection is done;

 — Connected statistics for tracking results;

Simply put, make your website understandable to the search engine. Track your results and optimize your work to get the best results. To track the positions and disadvantages of the SEA, use «Webmaster Tools» and analytics, which may be «google analytics» or «yandex metryka». Experienced optimizers are used by several different analysts and thus have more reports and data for analysis. Good luck to you in advancing.