In the present world of Internet business a lot depends on building business processes. In the era of information technology, when for a fraction of a second from one end of the world to the other is transmitted information, in order to stay afloat, you need to use the most advanced technology. In this article I will tell you:
- how to save budget on managing social pages, groups and communities;
- how to save precious time on their service;
- as well as how to automate this process.
Mostly use one social. the network that is most effective for their business or the most popular in their country. To save time and costs on this channel, as many companies, especially small ones, believe that social networks do not bring results. It does not! You need to use the maximum available channels for your business and I can definitely say that social. Media is a very powerful channel.
I read somewhere about the fact that marketers conducted a study and concluded that customers who had at least one contact with your brand on the social network, then make a purchase at you with a probability of 40% higher. All professionals in SMM say that social networks are in most cases not sales channels, but PR. In addition, it is a good way to support and quality feedbacks from your customers. Simply put, use social networks to build a positive image and increase customer confidence in your company, which will further lead to recognition and sales.
Types of additional tools for working with social networks.
They come in several types:
- services online;
- desktop programs (for personal computers and laptops);
- mobile apps;
- browser extensions.
Someone uses one, some others, and the most advanced ones, and perhaps those who did not get here.
Read more about each species.
This is the most convenient and most effective tool in my opinion. They have several advantages:
- wide functional;
- no binding to the workplace;
- a large number of services;
- stand-alone work.
Novapress - official site http://goo.gl/Ch0NTB
Support for Facebook, Twitter, Guglle Plus, Vkontakte, Desktop, Classmates, LivJornal.
- Ability to export via RSS feed of information from your site to all your groups or public in social networks.
- Also, the publication of a site or another channel can be programmed on a timer and they will be published according to the schedule.
- Video import from Youtube, Rutube, Vimeo, Dailymotion, Coub as videos appear, by hand import or by schedule...
- Support for many social networks.
- Allows simultaneously to send information from several sites to one group or public and vice versa from one source to several groups, public and pages...
- Ability to create projects. You can split different projects, sites, soc. Network folders for ease of operation.
- Transmission of news according to different schemes. You can specify for example that a source page in the VC will add posts to this page, and they will in turn be broadcast to the specified groups, public pages, social account pages.
- Collaborate. You can invite employees to collaborate on SMM projects. A big plus is the ability to provide various kinds of access to these accounts.
- Ability to connect applications with VK and Facebook. For the opportunity to replace the standard inscription «Published with NovaPress Publisher» on its own unique signature.
- There is a trial period of 10 days.
Two tariff plans:
Professional. In this case there will be SMM professionals, freelancers, small and large companies. Subscription fee is only 350 rubles. /Miss. (approximately 120 UAH). This tariff plan allows you to configure one profile from each network and all groups managed by these profiles. Each additional profile will cost an additional 75 rubles. /Miss. (approximately 26 UAH).
Corporate. Ability to work for transfer (only for Russian companies). This plan has three types. This plan is designed for specialized SMM companies.
Smmbox - official site https://goo.gl/C8aGvJ
- search for popular publications online;
- quickly replicate content to your groups;
- autonomous overlay of the watermark;
- quick posting at once in a few pubs.
- search information, posts, publications;
- posting scheduled;
- there is a trial period of 14 days.
Four tariff plans:
399 rub. /Month (approximately 135 uah.) — when paying for a month;
233 rub. /Month (approximately 80 uah.) -when paying for 3 months;
167 rub. /Month (approximately 56 uah.) — when paying for 6 months;
125 rub. /Month (approximately 42 uah.) — when paying for 12 months.
Sociate - official site https://goo.gl/VspnCV
It is an entire stock exchange of social networks that allows administrators to work for public and advertisers. Here you can buy or sell ads for your groups or sell ad slots.
Support — Facebook, Vkontakte, Instagram, Odnoklasnyky.
- Simultaneous publication of information in several groups;
- Secure deals. Due to insurance you pay only for advertised advertisements;
- Reporting Due to the fact that the system makes screenshots you can get accurate reporting on your advertising.
- Technical support. Which reacts quickly and is always ready to assist in solving your issues.
- Advertiser Features:
- You no longer need to spend a lot of time searching and dialogue with advertisers now all in one place with a convenient structure.
- There are already registered and selling ads to the largest groups and publishers from Facebook and Vkontakte.
- Due to the large number of indicators, you will be able to select the groups that have your own audience in a qualitative way.
- Payment by the fact. After verifying your ad placement, until now, funds are not charged and are frozen on your account.
- In addition to detailed statistics on the groups, you also get statistics on work with the stock exchange, a nice addition is the ability to export reports in a CSV file.
- Functional for administrators of communities and groups:
- Allows you to earn on groups or public owners who you own.
- Advertising on the machine. Thanks to the planner, now advertising is not only profitable but also convenient.
- It shows all the sites are even excluded from the search in the VC. That allows everyone to be in sight.
- Only high-quality and thematic ads you choose, what to place and what not.
Software for desktops and laptops.
I do not recommend using PC software, this is a matter of taste and who is more comfortable. There are a number of reasons for this:
- need constant connection to the Internet;
- PC must be turned on.
socialkit - official site http://goo.gl/P3DRuo
For Vkontakte and Instagram.
Benefits of the program:
- allows simultaneous operation of unlimited number of accounts;
- quick signature for a large number of users or public;
- quickly unsubscribe from many users and public;
- post comments and put likes in offline mode;
- the ability to set a timetable and a timeout to work;
- powerful filters from bots or commercial invitations, high-quality floor targeting;
- work history for quick information retrieval;
- conducting logs will allow an analyst to work with errors and make your work more effective.
All features can be found at the address http://goo.gl/JorXQH
viking-studio - official site http://goo.gl/GMXNT8
Here are a number of programs for working with social network Vkontakte.
Most popular ViKing Inviter +.
Benefits of the program:
- invite friends to an account in a group;
- work with the rights of administrators, moderators, editors;
- cancel invitations in friend, in group;
- scheduler posts;
- interface for group services, public;
- interface for servicing accounts;
- fast data exchange;
- invitations analyst;
- integration with antigate.com.
This option will be convenient for those rarely in the PC for that always has access to smartphones, tablets.
Buffer - official site https://buffer.com
Platforms iOS and Android
Works with Twitter, Facebook, LinkedIn і Google +.
Statistics on posts. There is iOS integration with Safari, it allows you to instantly send content found online to pages or groups.
Tweetbot - http://tapbots.com/tweetbot/
One of the most popular apps for tracking and managing multiple twitter accounts.
Facebook Pages Manager
Platforms iOS and Android
A great application for administrators who have a large number of public, group, and Facebook accounts. With this application you can: monitor changes, statistics and messages. For Facebook, what you need.
Flow for Instagram
official site - http://www.theflowapp.com/
An excellent application for working with Instagram, will be useful for those who love advanced technology, because the service Instagram is very fast.
official site - https://mention.com/en/
A wonderful tool for listening to the reputation of the brand. Help find references, comments, posts related to your company and help you understand your audience better.
A good option for those who are not inseparable with their smartphone.
Extensions for browsers
A great addition to other species. Allows you to quickly and conveniently work with social networks.
SMM assistant — links https://goo.gl/uwSsEm
To work with VK
Calculates CPM for communities, it is convenient to select sites for advertising, displayed on the search page. An additional convenience is the link to community statistics, if available.
Due to the simplicity of the code and implementation by the authors, the application does not give a load, does not slow down the work of the program for viewing the Internet.
Smm-X — link https://goo.gl/uwSsEm
To work with VK
In Vkontakte, a button will appear in the post, which allows you to save the post, so you can collect the information in the news viewer, and later view it and add it to your public or accounts. They are stored in the section
Saved posts will be available in the section of your account «saved posts».
RoboPosting — link https://goo.gl/FxVrwe
The site plugin is an extension for google chrome that will help you quickly and easily place information found on the internet in your publisher.
How it works:
Adds additional browser capabilities. Just a few clicks can be saved, edited and uploaded to your groups on social networks. Extension supports technology «drag and drop», that is enough to drag information into the plugin window.
If I describe this plugin of three words I would do it. Simple, fast and convenient.
SmmBox - https://goo.gl/tDCX3B
To work with VK
Another great tool for fast and convenient content filling up of your VKontakte groups. With the program, you can quickly copy and plan publications in your groups or public. In addition to copying inside the network, the plug-in also allows you to copy information from third-party sites.
Saving the company budget and time keeping groups.
Previously, I used the program for PC Viking invite +, it was very uncomfortable, as when going home switched off the computer and posts posts stopped. Now I use the online service of Novopress http://goo.gl/Ch0NTB and browser extensions. I'll explain why.
Extensions for browsers allow you to quickly gather information, plus quickly send it to one of the groups (in our case, in VC), and thanks to the settings taken from the source of our group in VC, it is posted on all our other social networks.
Suppose a company has a person whose responsibilities include the management of social media.
As it was before ...
We counted to find and fill one group, an average of 5 posts / day * for 30 days = 150 posts / months. It takes about 2 minutes / Post * 150 posts = 300 min. / Moon (5:00.), Since we have 5 groups * 6:00 = 30 hours.
It is almost full 4 business days. If a person has a standard working schedule of 5 days to 8:00 and on average 22 working days, for example, we take the average salary of +4000 UAH. (4000 UAH / (22 days * 8:00) = 22,72 UAH / hour.) For social networking you will pay him 22.72 UAH * 30 hours = 681.81
How now ...
We take the cost of an hour of work 22.72 UAH * 5:00 = 113.6 UAH. + Subscription cost 120 UAH. (if to pay half a year or a year is even cheaper) = 233.6 UAH.
Difference 681,81 — 233,6 = 448,21 — savings, you overpay an average of 290% of your budget for SMM! In addition, if you pay immediately for a year and take into account that when using the tools of the service you can download content faster, you can save even more.
Thanks to the advanced tools on the Internet, you can now work much more efficiently by doing more work in less time or as a businessman saving the budget for keeping the staff involved.
I wish you all more loyal subscribers for your groups and public. If you like the article share it in social networks, write your comments. Special thanks to those who have kept to the end 🙂
Little laughah for you.
Few people think that social networks, in comparison with other channels of advertising, such as context, banner ads and others, have the same peculiarity. How much would you have no subscribers, 1000 or 10,000, when the advertising budget ends in other channels, in social. the networks in the audience that you have at the moment do not diminish and not disconnected, and you can continue to broadcast it.