Every internet entrepreneur wants to increase sales. Most of them are trying to increase traffic, respectively, sales will increase proportionally. That tactic is not true. Here are simple calculations.
10 000 site visitors and 50 orders = only 0.5% converted. And if this ratio is raised to 2% or 3%. Will count In this case, orders will be 200-300.
In this article, I'll show you how to improve the conversion of visitors to the purchase and these tools are used by leading online stores in Ukraine.
- Online consultant
- Buy in 1 click
- Callback-order a call
- Sorting of goods
- Promotions, discounts, special offers
- Sales description
- Search for a product
- All kinds of contacts
- Free shipping
- Guarantees for clients
- Benefits of the store or «why should I buy here?»
- Reviews about products and stores
- Scripts of conversations
- CRM — Customer Relationship Management
- Thanksgiving page with additional «bunches»
- SMS notification
- Loyalty program bonus invitations
- Trigger mailings
- Error 404
Read more about each one.
1. Online consultant
- not everyone can speak on the phone (abroad, a child sleeps, next to a boss, etc.);
- this is an additional communication channel;
- advance consultation before order is required.
Increases the average check and thus you can get more money from one client.
Sets — you can sell at once bundles. For example, 1 pack of detergent powder = 100 UAH., 2 packs = 180 UAH, 3 packs = 240 UAH.
Sets — you can sell the cover to your phone, mattress mattress, so the check will increase, plus the accessories usually have a good margin.
Our online store sells accessories for accessories 🙂
3. Buy in 1 click
Or a quick order also increases the conversion rate. This is due to the fact that the lion's share of purchases is impulsive. As well as online shoppers are usually busy people, so it is important for them to do everything quickly, having spent a minimum of time on this process.
4. Callback — order a call
Another widget that will help increase sales. It will be useful when a person can not call you, but has a question (there is no account, you do not have an operator and the call is expensive, your widget touched it, etc.). Very relevant for online stores that sell by phone. For the most part it is: expensive goods, those that are difficult to represent on the Internet, services, and others.
5. Sorting of goods
Very simple and effective lafahque for growing orders on the site. It's no secret that people are browsing the products from top to bottom and just a few pages in the category. Therefore, it is better for them to show those goods that you are profitable and want to sell in the first place. Everything is simple to do the sorting of goods in such a way that at first they are displayed: they are in stock, have a good margin, sales hits, etc.
6. Promotions, discounts, special offers
Everyone loves a freebie 🙂 Promotions and discounts are a great way to drive sales.
In addition, you can quickly sell the tied product.
The story of life, the owner of one online store said the phrase «we only sell discount goods» and added «at least take and all make discounts.» What I asked him «Why not?»
7. Sales description
Content is king! So say SEO-shniki, they still talk about the uniqueness and other necessary things that love search engines. But you do not buy search engines, but people. If you write a bunch of unique, but meaningless text, it will bring little benefit. But if you write a selling text, add a photo, a scheme, a video, the benefits of the purchase probability can rise in a factor of several times. A striking example of this is the so-called landing page, in which the conversion rate is overflowing. Recently I was at an e-congress in Kyiv. There appeared to be a marketer who showed two kinds of pages: a standard page where there was a bunch of technical information, and on the second good selling text with media content. Conversion rate of the second showed the result 4 times higher!
The ability to find the right product on your site is a critical factor, because without finding the client will go further. Therefore, you have to organize the most convenient search and navigation on your site. Namely:
- regular search;
- categories, subcategories;
Also, I recommend connecting Google analytics with site search to find out what visitors are looking for in the store!
9. All kinds of contacts
At one of the seminars, the owner of the great e-commerce project said two rules that are needed to sell on the Internet. Rule one: engage in marketing. Rule two: pick up the handset. Make the maximum possible number of possible communications with your customers on the site so that you can contact you in all possible ways. Phone numbers from all operators, electronic mailboxes, on-line chats, callbacks, social networking chats, Viber, Skype, WhatsApp, etc.
10. Free shipping
- no exceptions. By purchasing any product, the client receives free shipping without any restrictions;
- for club members. Free shipping is only for those who have joined the members of the shopping club;
- when they spent a certain amount;
- at a certain purchase (a particular product or group);
- when purchased to a certain time or during the claimed period;
- promotions are limited in time, the buyer must purchase the goods before their expiration.
11. Guarantees for clients
Each client has his own fears. To throw me, the goods will come in poor quality, it's all a deception, etc. If you can take away the client from his fears, to trust him by giving him certain guarantees, the probability that he will buy will increase significantly. What are the options for implementation:
to become the whole ukrainian store as a Rosette 🙂
- fixed telephone number;
- ssl certificate;
- physical address in contacts;
- overdraft payment;
- articles on authoritative resources;
- certificates, gratitude other documents confirming your reliability.
12. Benefits of the store or «why should I buy here?»
The answer to this question must necessarily be given to the buyer. It is the competitive advantages that will help you choose among other stores. A list of such benefits should be placed in a prominent place and made visible to the visitor. Practice shows it greatly increases the conversion rate.
What might be the benefits:
- free shipping;
- bonuses, promotions, discounts, gifts;
13. Reviews about products and stores
People trust the recommendationv, even from strangers. In one study, the marketer noticed that on the Amazon, people even without buying books wrote about her response based on reviews of other users.
Why do you need feedback?
- this is content;
- better visibility in search results (when there is microplate);
- more information about the product from those who have already taken advantage of them;
- trust, because the reviews say what they buy here, then it's a popular store;
- this is a feedback, your customers will help to become better for your business.
14. Scripts of conversations
The pre-prepared scripts (templates) of conversations with clients give the following advantages:
- saving time;
- causes confidence (professionalism is felt);
- reduces bounce rate (due to excessive information);
- increases the average check (the seller offers accessories).
15. CRM — Customer Relationship Management
- the manager will not go to competitors or open your company by taking your customer base;
- the manager will not forget to call the client;
- the manager will not forget to complete your task.
Now there are many similar systems, some of them are free. Such a system will help:
- do not lose an order;
- to crown and observe the work of your company;
- save time;
- ьake you progressive, so you can outrun your competitors.
We recommend https://www.bitrix24.ua/
16. Thanksgiving page with extra buns
This page is often underestimated, and it can help boost sales. It is a well-known fact that it is easier to re-sell than is the first time. Therefore, this page should be properly arranged. The customer who has already made the order is loyal, so you can give him a voucher for the next purchase, offer a bonus, and invite to join social networking groups. Also, do not forget to make this page informative for the convenience of the client. It should be placed here: the order number, the link to the personal office, the history of orders, contacts, an article on how to use the goods from your store, other information pages.
17. SMS notification
This is a great sales promotion tool. By making a simple SMS notification of an order, you will not just give an extra benefit to your customer, you will be taken to it on your phone. Looking through other SMS-kicks he will see your brand. Plus, when there is an alpha name, it adds extra confidence to the store. You can also make a notification about shipping tracking information (TTN or tracking link). Now there are many providers of this service and ready-made solutions for most CMS systems.
18. Loyalty program bonus invitations
Another popular marketing trick in Europe and the United States. Those who use little in Ukraine. Accrual of bonuses (points, credits, funds for purchases) for invited friends. Here are some benefits:
- even if the invitees do not buy anything, they will know about your store and maybe in the future will buy something;
- it is trust, as the close friend recommends;
- these are additional links from social networks (when it is possible to share in social networks.)
This feature will help you become more popular and increase your sales with your buyers.
19. Trigger mailings
This tool helps bring you lost customers. It is used by Top Online Stores. Often, it happens that a customer begins to place an order and is interrupted at one of the stages. For example, a little baby woke up and my mother ran and forgot about everything or called the chief, etc. In this case, this tool is indispensable. The next day your store will send a reminder that the customer forgot to complete the purchase, or added the product to the cart and did not make an order. There are such trigger mailings:
- abandoned trash;
- unfinished order;
- canceled order;
- alarm clock;
- request for feedback;
- others depending on the specifics of the store.
20. Error 404
Most online stores greatly underestimate this page. And it's for nothing because it can help you not lose customers. Most customers visiting such a page leave the site. Therefore, it is worth making it right to convert such a visitor.
How to prevent this:
- user-friendly design so as not to scare it off and keep it on the site;
- useful content that would provide the user with the answer to the question «What should I do now?» and gave simple instructions.
What to do with it?
- Do analytics.
I am waiting for your questions in the comments. Thanks for being able to read it to the end 🙂