Service · visibility audit from $900
Your customers increasingly ask an AI before they search. We work on making sure that when they ask about your category, your name is in the answer.
A few years ago the buying journey started with a search: ten blue links, and you competed for a place among them. Today it increasingly starts with a question to an AI — "recommend a fulfillment automation partner," "what does it cost to integrate Shopify with Amazon," "who builds AI agents for e-commerce."
And the AI answers. It names a few companies, explains how they differ, sometimes links straight out. The customer doesn't see ten options — they see three. Everyone else simply doesn't exist in that conversation.
Generative Engine Optimization is the work of being one of the three. Not through advertising — there isn't any — but through how your material is structured and what the sources these systems read say about you.
Classic SEO doesn't go away — many AI systems lean on search results. We don't replace it, we build on top of it.
We check what AI systems currently say when asked the questions your customers ask: whether you're mentioned, in what context, who gets named instead, and which sources they draw on. That's the baseline everything else is measured against.
Making your site legible to machines: structured data about the company and services, question-and-answer markup, llms.txt, clean page semantics. This is what an AI reads first.
Rewriting key pages so they're easy to quote: unambiguous definitions, concrete numbers, direct answers to the questions customers actually ask — instead of generalities about your "individual approach."
AI doesn't rely on your site alone: directories, profiles, mentions, reviews, industry platforms. We clean up what's written about you elsewhere.
A category of its own: when a model says something untrue about you — outdated pricing, services you don't offer, confusion with another company. We find the source of the error and fix it.
We regularly check how AI responds to your control questions and show the trend: where mentions appeared, where they haven't yet, and what to do next.
The site you're reading is built by these rules: structured data on every page, question-and-answer markup, an llms.txt with the facts about the company, and copy written to be quotable rather than to sound impressive.
We're also building our own visibility monitoring as an automation — the same kind we build for clients. We don't sell a method we haven't run on ourselves.
We look at your category and the questions your buyers ask, and tell you whether there's something to work with.
From $900. Control questions run across several AI systems, source analysis, and a report on how you look today.
From $3,000. Structured data, llms.txt, rebuilding key pages, work on external sources.
From $500/mo. Regular runs, trend reporting, and keeping the technical foundation current.
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We've prepared a ready-made prompt for you. Add a few words about your business, and AI will show which Proplat services would best remove your busywork and free up time for growth.
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It's the work of making AI systems — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — aware of your business and willing to name it when customers ask. Like SEO, except instead of a position in a list, you're after a mention in the answer.
SEO competes for a place in a list of links; GEO competes for a mention in an answer. Different rules: search rewards links and keywords, AI answers reward quotable facts and what reliable sources say about you. Neither replaces the other — we usually do both.
No, and nobody honestly can. AI answers vary with phrasing, model and conversation context — there's no stable "position" to hold. We work on what can be influenced: the facts about you, the markup, the sources — and we report on the trend in mentions.
Systems with live web search — Perplexity, Google AI Overviews — react within weeks. Models answering from training data change more slowly, over months. GEO isn't a sprint: first movement is visible in 1–2 months, a stable picture in 4–6.
The first 30-minute call is free. A visibility audit starts at $900, implementation at $3,000, ongoing monitoring at $500 a month. Exact numbers come after the audit.
It's a common and damaging problem — outdated pricing, invented services, confusion with a similarly named company. There's almost always a traceable source: an old page, a third-party directory, an inaccurate mention. We find it, correct it, and then watch how the answers change.
No — it matters most where buyers research before they commit. Professional services, B2B suppliers, considered purchases. If your customers spend time deciding, they're increasingly spending it asking an AI.
Next step
A visibility audit from $900: how your business appears in AI answers today, who gets named instead of you, and what to do about it.
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