{"id":2235,"date":"2024-01-04T18:46:01","date_gmt":"2024-01-04T16:46:01","guid":{"rendered":"https:\/\/proplat.biz\/?p=2235"},"modified":"2024-01-09T17:25:48","modified_gmt":"2024-01-09T15:25:48","slug":"how-to-convert-up-to-25-of-leads-into-purchases-through-quizzes","status":"publish","type":"post","link":"https:\/\/proplat.biz\/en\/how-to-convert-up-to-25-of-leads-into-purchases-through-quizzes\/","title":{"rendered":"How to Convert up to 25% of Leads into Purchases through Quizzes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The competitive battle among sellers is constantly escalating \u2013 each buyer&#39;s attention is a prize to compete for. Entire teams of specialists work towards triumph in this confrontation, continually testing new tools and strategies in search of the most effective ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article we are going to discuss quizzes and their role in achieving business results. Get comfortable \u2013 let&#39;s begin!<\/span><\/p>\n<p><!--more--><\/p>\n<h1><span style=\"font-weight: 400;\">What is a Quiz?<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">A quiz is a lead generation tool in the form of a short online survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-51-49.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2230\" src=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-51-49.jpg\" alt=\"\" width=\"893\" height=\"547\" srcset=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-51-49.jpg 893w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-51-49-300x184.jpg 300w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-51-49-768x470.jpg 768w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/a><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">(the start page)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Leads (applications) from quizzes contain not only contacts but also information about a potential client, based on which you can prepare a commercial proposal. It is due to the quality of these acquired leads that quizzes have become one of the favorite tools for experienced marketers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, such surveys can be applied for:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testing hypotheses;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Studying demand and supply dynamics;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target audience research and more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quizzes have the ability to streamline the work of sales department employees \u2013 facilitating the acquisition of targeted leads and reducing the time needed for their processing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let&#39;s consider examples illustrating why it is worthwhile&nbsp;&mdash; to prefer quizzes over lead forms, often placed on websites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Consumer communication can occur through one of two scenarios:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Scenario One. A person fills out a lead form on the website. A sales specialist calls them to gather details. At this stage the specialist has no information about the person beyond their phone number, hence inquiring about their needs, preferences, comfortable delivery conditions, payment preferences, etc. Commercial proposals are usually not presented during the first call as it requires preparation time. A follow-up call decreases the likelihood of a sale since the person may reconsider or ponder reasons &laquo;why not.&raquo; Only about 4% of such contacts result in a purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-56-49.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2231\" src=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-56-49.jpg\" alt=\"\" width=\"1280\" height=\"636\" srcset=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-56-49.jpg 1280w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-56-49-300x149.jpg 300w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-56-49-768x382.jpg 768w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-19_17-56-49-1024x509.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(admin panel)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Scenario Two. You receive an application upon which you can formulate an offer for the buyer. You are already aware of all their preferences and tastes, so there&#39;s no need to find out the details via phone. Instead, you call to present a specific price proposition. The conversion of such applications into purchases reaches 23-25%.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The statistics are very compelling. Achieving outcomes as per the second scenario can be attained through quizzes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Types of Quizzes<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Quizzes can perform various functions according to your business needs. The following types of quizzes are distinguished:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact Gathering Quiz. Designed to enrich your contact database, enabling you to make calls and send consumer mailings.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entertainment Quiz. This survey encourages interactivity, fosters trust, and diversifies content.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Questionnaire Quiz is useful if you require extensive information for proposal preparation. Additionally, HR specialists often use this quiz as a resume substitute. You can ask job applicants only for what matters in a specific situation, limiting the flow of irrelevant information that might be present in a resume.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales-focused Quiz. Aims to determine if a person needs a specific product. Such quizzes are often complemented by a bonus offer, encouraging individuals to submit an application.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A &laquo;correct&raquo; quiz can perform multiple functions simultaneously. For instance, an entertaining quiz can both enhance the contact database and facilitate sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the next part of this article, we will explain how to create a quiz that generates quality leads for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Creating a Quiz<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It&#39;s worth noting that creating a quiz from scratch will take only 10-15 minutes, and even less when using a built-in template. Additionally, you won&#39;t need the assistance of a designer or programmer \u2013 you can handle it entirely on your own. The main thing is to know what the quiz will be about and what you aim to achieve through it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-20-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2232\" src=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-20-11.jpg\" alt=\"\" width=\"1280\" height=\"638\" srcset=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-20-11.jpg 1280w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-20-11-300x150.jpg 300w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-20-11-768x383.jpg 768w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-20-11-1024x510.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(templates with content for various business niches)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">When you create the survey, orient yourself around the following structure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start Page;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Questions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Page for collecting contacts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The thank-you page.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Start Page.<\/b><span style=\"font-weight: 400;\"> Designed to pique the interest of individuals to take the quiz. It should inform the person about the quiz&#39;s topic, the number of questions, and an estimated time required. Depending on your niche, promise a gift for the application. What can be given as a gift? Free trial sessions, video tutorials, guides, checklists, consultations, or a discount on a product\/service (this is a universal gift suitable for any business).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">(start page)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">During the dealing with quiz <\/span><b>questions<\/b><span style=\"font-weight: 400;\">, remember that the answers to them constitute your primary source of information about potential buyers, so they should be useful for you. Questions should not be asked just for the sake of asking. Ensure they are short and clear.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The process of going through the quiz should be easy \u2013 this way, you&#39;ll have more chances of acquiring leads. Plan out ready-made answers to the questions and offer them to the respondent. These can include options like &laquo;yes&raquo; or &laquo;no&raquo; as well as specific responses.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-22-35.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2233\" src=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-22-35.jpg\" alt=\"\" width=\"927\" height=\"571\" srcset=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-22-35.jpg 927w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-22-35-300x185.jpg 300w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-22-35-768x473.jpg 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/a><\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Questions with photo options)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">There shouldn&#39;t be too many questions. The optimum amount is 4-6 questions. This quantity is sufficient to gather an understanding of the client&#39;s needs and preferences without overwhelming them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Alongside the quiz questions, you can include information that will further encourage individuals to become your clients. This could involve details about your company and its values, successful cases, positive reviews, and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-24-13.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2227\" src=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-24-13.jpg\" alt=\"\" width=\"927\" height=\"580\" srcset=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-24-13.jpg 927w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-24-13-300x188.jpg 300w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-24-13-768x481.jpg 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/a><\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(the question with a slider)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You can personalize quizzes by setting up branching questions: each subsequent question will depend on the previous answers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The design also plays a role, so ensure all elements of the quiz have a consistent style.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Finally, remind participants about the promised bonuses to encourage them to complete the quiz and take the necessary action \u2013 submitting an application.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The next step is <\/span><b>the page for collecting contacts.<\/b><span style=\"font-weight: 400;\"> Once you have them, you have everything necessary to sell the product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-26-33.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2228\" src=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-26-33.jpg\" alt=\"\" width=\"917\" height=\"575\" srcset=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-26-33.jpg 917w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-26-33-300x188.jpg 300w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-26-33-768x482.jpg 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/a><\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(the page for collecting contacts)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">All that&#39;s left is to express gratitude for completing the quiz. On <\/span><b>the thank-you page<\/b><span style=\"font-weight: 400;\"> it&#39;s appropriate to include links to your social media profiles, portfolio or website. Alternatively, the thank-you page can redirect automatically to your site after the contact form is filled.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Everything is set\u2014the quiz is ready to generate quality leads!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Integrations<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Modern quiz services offer broad integration capabilities with various services. These capabilities optimize the handling of applications and accelerate their processing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The speed of handling applications is crucial. Often a person submits an application and waits for a call for several hours or even an entire day. During this time they might change their mind or become a client of a more prompt seller. Slow response is one of the main reasons for missed sales.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-27-32.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2229\" src=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-27-32.jpg\" alt=\"\" width=\"1280\" height=\"636\" srcset=\"https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-27-32.jpg 1280w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-27-32-300x149.jpg 300w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-27-32-768x382.jpg 768w, https:\/\/proplat.biz\/wp-content\/uploads\/2024\/01\/photo_2023-11-25_17-27-32-1024x509.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(integrations settings panel)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Applications from quizzes are automatically consolidated in the CRM-system of the service. However, to increase response speed, we recommend duplicating them in your database via Webhooks or at least sending them to your email or Telegram.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Setting up these integrations takes only a few minutes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Other opportunities<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Quizzes can be launched in advertising campaigns through Facebook and Google Ads platforms. Focus on the &laquo;Lead&raquo; event and specify &laquo;Conversion&raquo; as the goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To receive applications directly on your site, simply add the quiz script to your site&#39;s code. According to your preferences, the survey can appear within the body of the site, as a button, or as a pop-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can analyze the quality of advertising traffic from quizzes using tools like Facebook Pixel, TikTok Pixel, Google Analytics and Tag Manager. Information about the audience (gender, age, profession, interests, marital status, etc.) and their behavior (clicks, page dwell time, traffic sources, etc.) obtained from these tools will help draw conclusions about the effectiveness of chosen advertising campaign parameters and the relevance of advertising materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All settings are done within the specific quiz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the functions listed in this article are supported by the convenient no-code <\/span><a href=\"https:\/\/adsquiz.io\/\"><span style=\"font-weight: 400;\">quiz service ADS quiz<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Conclusion<\/span><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A quiz is a short online survey designed to gather information about consumers for preparing an offer and obtaining their contact details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quizzes are widely used not only by sales department specialists but also by marketing professionals for lead generation, market research, forming a profile of the target consumer, hypothesis testing, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An effective quiz structure includes a start page, questions, a contact page, and a thank-you page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Particular attention should be paid to the questions as they are a source of valuable information about potential clients. They should be brief, specific and useful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modern quiz builders have their CRM-systems where all applications are automatically placed. They are capable of integrating with practically any service to speed up information processing and minimize lead response time. They also allow launching quizzes in advertising and analyzing advertising traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This article aimed to introduce you to a versatile and effective marketing tool.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We hope we&#39;ve succeeded and that you&#39;ll use quizzes to increase sales and achieve other goals beneficial for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The competitive battle among sellers is constantly escalating \u2013 each buyer&#39;s attention is a prize to compete for. Entire teams of specialists work towards triumph in this confrontation, continually testing new tools and strategies in search of the most effective ones. In this article we are going to discuss quizzes and their role in achieving [...]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2235","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/posts\/2235"}],"collection":[{"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/comments?post=2235"}],"version-history":[{"count":0,"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/posts\/2235\/revisions"}],"wp:attachment":[{"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/media?parent=2235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/categories?post=2235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proplat.biz\/en\/wp-json\/wp\/v2\/tags?post=2235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}