Read more about each one. Increases the average check and thus you can get more money from one client. <\/p>\n Very simple and effective lafahque for growing orders on the site. It's no secret that people are browsing the products from top to bottom and just a few pages in the category. Therefore, it is better for them to show those goods that you are profitable and want to sell in the first place. Everything is simple to do the sorting of goods in such a way that at first they are displayed: they are in stock, have a good margin, sales hits, etc.<\/p>\n<\/span>\n <\/p>\n <\/p>\n<\/span>\n The pre-prepared scripts (templates) of conversations with clients give the following advantages:<\/p>\n Now there are many similar systems, some of them are free. Such a system will help:<\/p>\n We recommend https:\/\/www.bitrix24.ua\/<\/a><\/p>\n<\/span>\n This page is often underestimated, and it can help boost sales. It is a well-known fact that it is easier to re-sell than is the first time. Therefore, this page should be properly arranged. The customer who has already made the order is loyal, so you can give him a voucher for the next purchase, offer a bonus, and invite to join social networking groups. Also, do not forget to make this page informative for the convenience of the client. It should be placed here: the order number, the link to the personal office, the history of orders, contacts, an article on how to use the goods from your store, other information pages.<\/p>\n<\/span>\n Another popular marketing trick in Europe and the United States. Those who use little in Ukraine. Accrual of bonuses (points, credits, funds for purchases) for invited friends. Here are some benefits:<\/p>\n This feature will help you become more popular and increase your sales with your buyers.<\/p>\n<\/span>\n How to prevent this:<\/p>\n I am waiting for your questions in the comments. Thanks for being able to read it to the end \ud83d\ude42<\/p>\n
\n<\/span><\/p>\n1. Online consultant<\/h2>\n
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<\/a>Improves conversions with a few things:<\/p>\n\n
\u00a02. Sets<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u041a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0438-1024x193.png\")
<\/a><\/p>\n
\nSets — you can sell at once bundles. For example, 1 pack of detergent powder = 100 UAH., 2 packs = 180 UAH, 3 packs = 240 UAH.
\nSets — you can sell the cover to your phone, mattress mattress, so the check will increase, plus the accessories usually have a good margin.
\nOur online store sells accessories for accessories \ud83d\ude42<\/p>\n<\/span>\n3. Buy in 1 click<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u043a\u0443\u043f\u0438\u0442\u0438-\u0432-1-\u043a\u043b\u0456\u043a-150x150.png\")
<\/a>Or a quick order also increases the conversion rate. This is due to the fact that the lion's share of purchases is impulsive. As well as online shoppers are usually busy people, so it is important for them to do everything quickly, having spent a minimum of time on this process.<\/p>\n<\/h2>\n
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4. Callback — order a call<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/callback-150x150.png\")
<\/a>Another widget that will help increase sales. It will be useful when a person can not call you, but has a question (there is no account, you do not have an operator and the call is expensive, your widget touched it, etc.). Very relevant for online stores that sell by phone. For the most part it is: expensive goods, those that are difficult to represent on the Internet, services, and others.<\/p>\n<\/span>\n5. Sorting of goods<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u0421\u043e\u0440\u0442\u0443\u0432\u0430\u043d\u043d\u044f-\u0442\u043e\u0432\u0430\u0440\u0456\u0432.png\")
<\/a><\/p>\n6. Promotions, discounts, special offers<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u0410\u043a\u0446\u0456\u0457-\u0437\u043d\u0438\u0436\u043a\u0438-173x300.png\")
<\/a>Everyone loves a freebie \ud83d\ude42 Promotions and discounts are a great way to drive sales.
\nIn addition, you can quickly sell the tied product.
\nThe story of life, the owner of one online store said the phrase «we only sell discount goods» and added «at least take and all make discounts.» What I asked him «Why not?»<\/p>\n7. Sales description<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u043a\u043e\u043d\u0442\u0435\u043d\u0442.jpg\")
<\/a>Content is king! So say SEO-shniki, they still talk about the uniqueness and other necessary things that love search engines. But you do not buy search engines, but people. If you write a bunch of unique, but meaningless text, it will bring little benefit. But if you write a selling text, add a photo, a scheme, a video, the benefits of the purchase probability can rise in a factor of several times. A striking example of this is the so-called landing page, in which the conversion rate is overflowing. Recently I was at an e-congress in Kyiv. There appeared to be a marketer who showed two kinds of pages: a standard page where there was a bunch of technical information, and on the second good selling text with media content. Conversion rate of the second showed the result 4 times higher!<\/p>\n<\/span>\n8. Search<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/S0010_SearchToken.png\")
<\/a>The ability to find the right product on your site is a critical factor, because without finding the client will go further. Therefore, you have to organize the most convenient search and navigation on your site. Namely:<\/p>\n\n
\nAlso, I recommend connecting Google analytics with site search to find out what visitors are looking for in the store!<\/li>\n<\/ul>\n<\/span>\n9. All kinds of contacts<\/h2>\n
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<\/a>At one of the seminars, the owner of the great e-commerce project said two rules that are needed to sell on the Internet. Rule one: engage in marketing. Rule two: pick up the handset. Make the maximum possible number of possible communications with your customers on the site so that you can contact you in all possible ways. Phone numbers from all operators, electronic mailboxes, on-line chats, callbacks, social networking chats, Viber, Skype, WhatsApp, etc.<\/p>\n<\/span>\n10. Free shipping<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u0430-\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430.png\")
<\/a>Another very important factor that affects the decision to buy. Most online stores practice free shipping. There are several types of such a marketing trick:<\/p>\n\n
11. Guarantees for clients<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u0433\u0430\u0440\u0430\u043d\u0442\u0456\u0457.jpg\")
<\/a>Each client has his own fears. To throw me, the goods will come in poor quality, it's all a deception, etc. If you can take away the client from his fears, to trust him by giving him certain guarantees, the probability that he will buy will increase significantly. What are the options for implementation:
\nto become the whole ukrainian store as a Rosette \ud83d\ude42
\nor:<\/p>\n\n
12. Benefits of the store or «why should I buy here?»<\/h2>\n
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<\/a>The answer to this question must necessarily be given to the buyer. It is the competitive advantages that will help you choose among other stores. A list of such benefits should be placed in a prominent place and made visible to the visitor. Practice shows it greatly increases the conversion rate.
\nWhat might be the benefits:<\/p>\n\n
13. Reviews about products and stores<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u0412\u0456\u0434\u0433\u0443\u043a\u0438-150x150.jpg\")
<\/a>People trust the recommendationv, even from strangers. In one study, the marketer noticed that on the Amazon, people even without buying books wrote about her response based on reviews of other users.
\nWhy do you need feedback?<\/p>\n\n
14. Scripts of conversations<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/\u0421\u043a\u0440\u0438\u043f\u0442\u0438-\u0440\u043e\u0437\u043c\u043e\u0432-300x216.jpg\")
<\/a><\/p>\n\n
15. CRM — Customer Relationship Management<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/CRM-300x296.png\")
<\/a>This tool provides a number of benefits for the company as a whole and sales department in particular:<\/p>\n\n
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16. Thanksgiving page with extra buns<\/h2>\n
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<\/a><\/p>\n17. SMS notification<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/SMS-\u0441\u043f\u043e\u0432\u0456\u0449\u0435\u043d\u043d\u044f-150x150.jpg\")
<\/a>This is a great sales promotion tool. By making a simple SMS notification of an order, you will not just give an extra benefit to your customer, you will be taken to it on your phone. Looking through other SMS-kicks he will see your brand. Plus, when there is an alpha name, it adds extra confidence to the store. You can also make a notification about shipping tracking information (TTN or tracking link). Now there are many providers of this service and ready-made solutions for most CMS systems.<\/p>\n<\/span>\n18. Loyalty program bonus invitations<\/h2>\n
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<\/a><\/p>\n\n
19. Trigger mailings<\/h2>\n
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<\/a>This tool helps bring you lost customers. It is used by Top Online Stores. Often, it happens that a customer begins to place an order and is interrupted at one of the stages. For example, a little baby woke up and my mother ran and forgot about everything or called the chief, etc. In this case, this tool is indispensable. The next day your store will send a reminder that the customer forgot to complete the purchase, or added the product to the cart and did not make an order. There are such trigger mailings:<\/p>\n\n
20. Error 404<\/h2>\n
![\"\"](\"https:\/\/proplat.biz\/wp-content\/uploads\/2017\/12\/404.jpg\")
<\/a>Most online stores greatly underestimate this page. And it's for nothing because it can help you not lose customers. Most customers visiting such a page leave the site. Therefore, it is worth making it right to convert such a visitor.<\/p>\n\n
What to do with it?<\/h3>\n
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<\/a><\/p>\nI also attach a checklist and a presentation.<\/h4>\n